An American Success Story
Inc. was founded in 1972, its story begins in the mid 1960s, when
Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander,
was impressed by the superb performance of synthetic lubricants
in jet engines (in fact, only synthetics stand up to the
performance demands of jet engines) and began studying their possible
automotive applications. In 1972, after an intense period of research
and development, Al Amatuzio introduced the first synthetic motor
oil in the world to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative
but still unknown product to customers. His marketing plan enabled
customers to have personal contact with a dealer who could take
the time to explain the product and answer questions. The rest is
history! From humble beginnings in a northwest Wisconsin warehouse,
AMSOIL pioneered an entire industry -- synthetic lubrication --
and established high professional and ethical standards for a unique
Since 1972, the company has seen rapid growth and constant change.
One driving force behind the great success of AMSOIL is a commitment
to quality and constant improvement. As the years passed, an increasingly
broad range of automotive and industrial lubricants and filtration
equipment was developed, with each new product exceeding industry
performance specifications by a wide margin. In addition, the ALTRUM
division of personal care items and household products was created,
and the AGGRAND line of natural, organic lawn and garden products
Of course, AMSOIL has also continued
to set new industry standards for motor oil performance, quality
In February 1994, Lubricants World magazine honored A.J.
Amatuzio by inducting him into their "Hall of Fame" as
the pioneer in synthetic motor oil.
The original handful of independent AMSOIL Dealers has multiplied
into a network of tens of thousands. Through them, AMSOIL synthetic
motor oil is distributed throughout the country and the world.
The facilities at the AMSOIL Corporate Headquarters reflect the
AMSOIL commitment to excellence. High-speed bottling lines, state-of-the-art
information processing equipment and the latest quality control
techniques are used to create the highest quality motor oil and
aid Dealers in running their businesses. Fourteen strategically
located warehouses distribute AMSOIL products to Dealers and ultimately
to customers throughout North America and around the world. These
customers confirm what we've known all along. AMSOIL is "The
First in Synthetics."